Guest blogging is the most effective SEO methodology. The building block of a successful SEO strategy is gaining authority and credibility in your niche by generating quality backlinks from other websites. Guest posting is a perfect way to increase your search engine rankings, expand your reach, and make yourself visible across the web.
Submit your guest post to HowToWhere.com
For start-ups and newbie bloggers, guest blogs are indisputably the best way to build their reputation, expertise, and brand awareness. Guest posting is the cornerstone of content marketing, digital marketing, startup marketing, growth hacking, and brand marketing.
To get exposure to a new audience you should guest blog not only for websites in your niche but also for other relevant niches in your field of expertise. For example, if your niche is medical supplies, you can create content and contribute to a blog about lifestyle, yoga, meditation, and healthy living. If your niche is psychology, you can contribute to blogs about relationships, ie ‘How to choose your perfect life partner based on your personality type’.
Guest blogging entails numerous benefits:
- Guest blogs expand your brand’s online visibility, authority, and audience reach. Finding guest blogging opportunities can open doors to acquire a new audience by putting your content in front of more people.
- Guest blogging connects you to new people and helps you build relationships with other experts, bloggers, and websites in your niche market. Such business networking and partnerships allow you to gain more subscribers and ultimately grow your business.
- Guest blogs give you a platform to demonstrate your expertise and knowledge in your niche. Guest blogging is a sign that you are respected by other websites within the niche. This provides you the status of an influencer.
- Guest blogs help you to attain higher conversions by leading visitors to a landing page on your website through referral traffic.
- Guest blogging is one of the best ways to get backlinks to your website and social media profiles. Backlinks improve your domain authority and search engine rankings. This increases overall traffic to your website.
- Guest blogs boost your social media presence and Increase your fans and followers count. You get more shares, tags and mentions on social media.
- Guest blogging improves your writing skills. You grow as a writer with each piece of quality content that you create. Feedback from editors of the host website helps you to grow as a content writer. Once you get enough experience writing in different categories, you can use your talent to earn more money in the growing content creation industry as an established writer.
How to submit a guest blog?
First, check if the website requires you to pitch the article with a synopsis or asks you to submit the full article for consideration. If the website asks you to send them your article pitch, craft a 150-200 words brief article description with multiple headline variations and a small author bio. In your email include few links to posts already published by you.
If the website requires you to send them a full article for consideration, do not waste time formulating the pitch. Instead turn on your creativity and submit the guest post with the author bio directly.
Follow the below steps to submit a guest post-
Read the guest blog submission guidelines
This cannot be stressed enough. The websites that accept guest blogs always have a ‘Write for Us’. ‘Article Submission’ or ‘Guest post submission guidelines on their website’s header or footer. Guest post submission guidelines tell you the procedure and requirements to submit the guest blog, minimum word count for the guest post, content guidelines, acceptable links, and if the website accepts republished posts.
Write the article
Create your content based on the article submission guidelines. If the guidelines explicitly mention original content, do not write spin-off articles or copy-paste content from an article that has already been submitted elsewhere. Avoid promotional language, generic and simplistic advice. Make sure the post contains new and original ideas. Incorporate relevant images with source links. Most websites allow external links in the guest post. Links from your guest post should redirect to a carefully crafted landing page on your website.
Create an engaging Author Bio
Your author bio is an important factor that determines the success of your guest blogging strategy. Emphasize your expertise and knowledge of the subject. Never use the same author bio for all websites. Instead, create a keyword-rich author bio every time and add a link to your website and relevant social networks. You can incorporate a call-to-action within your author bio.
Proofread multiple times
It is always a good idea to proofread your article multiple times to check for Wookie mistakes, grammar, coherency, and formatting.
Submit your guest post
Submit your guest post and wait for at least a week for a response. Be prepared for additional editing requirements or feedback from the editor. Hopefully, your guest post will be accepted. If not, try submitting the article to a different website.
Formulate a marketing strategy to get the maximum benefits from guest blogging.
- The landing page on your website should follow basic best practices and include a strong call to action.
- Prepare your email marketing strategy with a newsletter sign-up form and a welcome newsletter with discounts or free download offers.
- Energize your social media accounts and participate in conversations related to your blog or business.
- Promote the published post on various social media, Q/A sites, and forums to gain additional traffic.
How not to guest post
Guest blogging like any other business has its ethics. Creating meaningful content requires patience and strong willpower. Many bloggers send numerous emails pitching their ideas to various websites in hopes of getting their article published. Below are some of the common mistakes-
- Sending emails to wrong websites– If the website does not mention guest blogging or has an article submission section, do not waste your time in sending emails with an article pitch. Instead, focus on websites that actually accept guest blogs.
- Not creating content- It often happens that bloggers spend so much time sending emails with their article pitches that they actually get no time to create the content.
The golden rule of guest blogging is to create the content first. When your content is ready pitch it to a different website or submit it directly for consideration depending on the website’s article submission guidelines.
The drawbacks of pitching an article without actually creating the content are-
- If the pitch is not accepted by few websites, you drop the idea and never write that content.
- If the pitch is accepted, you lose focus on your goal and procrastinate the actual content creation part, especially if deadlines are not given.
- If the same pitch is accepted by multiple websites, you either spin the same content for all of them or do not keep your promise to guest blog on other websites, which harms your reputation, especially if you are from a small niche or industry.
Reading article submission guidelines properly is the first step towards getting your article published. It is futile to send an article pitch email if the website asks you to submit the full article along with the author bio for consideration.
- Sending copyrighted content– Most websites require the guest bloggers to submit original content. Forwarding content already published somewhere else or republishing the same content on a different publisher website can bring you a bad name. If you send copyrighted images along with the article, make sure to include source links.
If the website does not accept already published posts, you can request them to provide you a backlink from a relevant post on their website with an offer of social media promotion.
- Using promotional and excessive sales pitch– Your guest post should be an informative article. Many websites clearly mention their policy on sponsored content and affiliate links. You should obviously mention your own website and services but it is crucial to maintain a neutral tone. Instead, focus on providing actionable tips and ideas.
It is important to make a distinction between guest posting and posting sponsored content. Some websites will refuse to accept your guest post due to its sponsored content or excessive sales pitch but might accept the content under their advertising program. If you want to post an article about your new book, product, or services you should rather inquire about advertising and promotion services offered by the website.
If you would like to guest blog for howtowhere.com kindly read the article submission guidelines here.
Hunaid Germanwala is an INTP Author and digital marketing specialist whose mind is always buzzing with creative ideas. Hunaid graduated with a Masters Degree from Ulm University in Germany and has been working as a digital marketing professional since 2014. His motto in life is “Better to Light the Candle than to Curse the Darkness.”